LinkedIn Summary Writing Guide: How to LinkedIn Jobs Search

Posted on 29. Mar, 2016 by in resume

Your LinkedIn Summary is one of the most valuable pieces of real estate that you have available to you on the internet if you are looking for a job. Never, ever leave your LinkedIn summary blank. It provides employers, recruiters, and other professionals a quick introduction to you and your background and interests. It can also provide other insights as well, depending on how it is written (and these could be good or bad as well, depending on how it is written).

The LinkedIn Summary is similar to your resume summary. It highlights your professional background, experience, skills, and achievements. The underlying purpose is to catch the eye of an employer or recruiter and have them dig a little deeper and hopefully reach out to you with an opportunity. Or, if they have already contacted you, confirm their expectations about your background and qualifications. Nearly 90% of employers and recruiters validate candidates using LinkedIn so take great care in how you construct your LinkedIn summary and LinkedIn profile or LinkedIn resume.

The best LinkedIn summary will run 3-5 sentences and define what your strengths are and what experience you have to offer that will bring value to the employer. Remember that it is your personal branding statement or value proposition that distinguishes you from the hundreds of others just like you on LinkedIn. Set yourself apart.

How to Write the Best LinkedIn Summary

Your LinkedIn profile needs to have the best LinkedIn summary to attract interest and set you apart from other candidates. These tips will help you get your LinkedIn job search moving as your search for top LinkedIn jobs postings.

1. Think of Your LinkedIn Summary as your elevator pitch.
Every jobseeker should be armed with an elevator pitch. Your elevator pitch is needed on LinkedIn (as your LinkedIn summary), resume (as your resume summary), at the job interview, and on the occasion you bump into the right contacts. It’s the statement that will convince others to want to talk to you. On LinkedIn, the LinkedIn summary is your elevator pitch. It’s the first thing everyone, including recruiters and hiring managers, see when reviewing your LinkedIn profile because it is placed at the top, front and center. The LinkedIn summary gives an overview and defines your top strengths to employers, recruiters, and other professionals. A summary of at least 50 words gives a better chance that your you will show up in employer and recruiter searches. LinkedIn gives you 2,000 characters to tell your story and make your sales pitch and the closer you come to using all 2,000 in your LinkedIn summary, the better your profile will show up in employer and recruiter searches. Check out a previous post on developing your elevator pitch.

2. Create an Opening Line That Creates Interest.
It can be a sentence, but it does not have be. There are plenty of examples that only use a few adjectives and punctuation (for example, Organizational Change Expert. Six Sigma Black Belt, Database Administrator, Web Developer), but you must be careful not to become cliché and not stand out. Avoid generic tags like hard working, dependable, and creative, isn’t everyone these things, at least in writing?

3. Use key words related to your background and jobs you seek to improve results.
You make your LinkedIn profile more valuable by including key words for which employers are recruiters will be searching. They often search on skills, generic job titles or roles, certifications, and locations. Use these types of terms in your LinkedIn summary to help ensure it turns up in more searches.

4. Differentiate yourself from other candidates.
The best LinkedIn Summary helps differentiate you from other candidates. While any other person can say they also have 10 years of experience in XYZ, your LinkedIn summary helps define your skills, experiences and unique offerings. You are able to emphasize specific attributes that are unique to you. The how to write a LinkedIn summary tip here is to make sure you have content in your resume summary that applies only to you.

5. Immediately inform employers and recruiters how you align with their needs.
The LinkedIn Summary focuses on what you have to offer the employer and what you have to bring to the table that will align with their specific needs. If you’ve reviewed an employer or job posting carefully, it will be clear what you need to focus on to tailor the message in your LinkedIn summary. Check out a previous post on matching your background to a job description

6. Other best LinkedIn summary tips.
As you begin learning how to write your LinkedIn summary, begin to think about questions like:

  • How would you describe yourself in a sentence?
  • How would others you work with describe you?
  • What’s one thing the hiring manager should know about you?
  • What differentiates you from others with similar backgrounds?
  • What relevant skills do you have?
  • What accomplishments are you most proud of that would fit the company/job you’re applying to?

Your Best LinkedIn Summary is Key to Getting Interviews

By beginning to think about the purpose and value of the LinkedIn Summary and some of the questions above, you’re on your way to impressing recruiters and hiring managers because you’re offering tailored information that specifically addresses their needs in filling an open position. Hopefully these tips on how to write a great LinkedIn summary will help you fine tune your LinkedIn summary and get more interviews.

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