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11 Simple LinkedIn Profile Tips That Make You Shine: LinkedIn Help for the Busy Professional

Posted on 02. May, 2014 by in resume

These top LinkedIn profile tips will help you become one of the best LinkedIn profiles that recruiters and employers seek. After completing your resume but BEFORE you distribute it, you need to optimize your LinkedIn profile. The timing here is crucial because 95% of employers and virtually every recruiter will look you up on LinkedIn before calling you. So your great LinkedIn profile needs to be in sync with your brand messaging on your resume.

Let’s take a look at these top LinkedIn profile tips and get you the LinkedIn help you need to stand out.

LinkedIn Profile Tip 1: Before You Start

The first of these LinkedIn profile tips deals with changing your privacy settings so you are not alerting the world and your boss that you changed your LinkedIn profile. In the top right of your LinkedIn home, you’ll see your name. Click on the drop down arrow beside your name, and select the link that says “Privacy & Settings.”

Go carefully through the “PRIVACY CONTROLS” settings, particularly the “activity broadcasts” option, where you can indicate that you do not want people to know that you have made changes. Go through each of the settings in this section, and choose appropriately for your situation and goals.

LinkedIn Profile Tip 2. Selecting LinkedIn Profile Keywords

Another great LinkedIn help is to pick the 2-3 keywords that you want associated with your name. These are the search terms that people will use to find people like your LinkedIn profile, and you will want to make sure you have used these terms effectively to ensure you show up in the first or second page of LinkedIn search results.

If you are a software developer, then programmer is a good word to start with, but adding Mobile Applications helps differentiate you, if appropriate. There are tons of programmers out there. The more precise you can be, the more you will match the searches of employers and recruiters seeking your skill set. Some other great keywords to differentiate you might be Cloud Computing, Scrum Master, Enterprise Architect, and so on, as appropriate to your skills and experience.

LinkedIn Help: Go to LinkedIn, and search for people like you to see what keywords others have used and what seems to be most effective.

LinkedIn Profile Tip 3. Your LinkedIn Profile Headline

In LinkedIn, your “Professional Headline” appears next your name and that professional LinkedIn headline can be edited to help you present yourself better. LinkedIn gives you 120 characters to tell the world who you are and why they should contact you. If you do nothing here, which is what most people do, then it will just give the title of your most recent job. That’s a wasted opportunity for you to add some sizzle.

LinkedIn Help: Check out these best LinkedIn profiles headlines. Which one is a better headline?

John Foster, Software Engineer at Data Management
OR
John Foster, Senior Software Engineer with over 10 years of success in mobile and enterprise-wide applications

LinkedIn Profile Tip 4. The Photo

The goal of following these LinkedIn profile tips is to get a 100% complete LinkedIn profile and you will need to include a photo to do that. If you are uncomfortable with that, you can use an avatar. However, most professionals use photos and employers and recruiters expect to see a professional photo on your profile.

LinkedIn Help: Make sure any photo you include on your LinkedIn profile is a professional photo and not a picture of you at the beach.

LinkedIn Profile Tip 5. Linkedin Recommendations

Your LinkedIn profile must also provide at least 3 recommendations to be considered complete. What 3 or more colleagues could you ask to give you a LinkedIn recommendation?

LinkedIn Help: After you have completed entering information into your LinkedIn profile, go to the LinkedIn Learning Center to learn how to develop recommendations for your work.

LinkedIn Profile Tip 6. Websites to Showcase Your Work

Your LinkedIn profile gives you three different ways to link to different web pages to show off your work. If you don’t have a blog or website, then this is a great opportunity for you to point to white papers or other sites that showcase your work.

LinkedIn Help: If you have your own websites, make sure you use a good searchable and relevant title. So, instead of saying “My Website,” use actual names like “My White Paper on Cloud Computing.”

LinkedIn Profile Tip 7. Your Public LinkedIn Profile

Of all the LinkedIn profile tips provided in this post, this one helps your LinkedIn profile become more visible. If you see /pub/ in your LinkedIn profile, you have the LinkedIn default full profile. It is important that you personalize it with your name. If you have a common name, you will need to experiment to find an option with which you are comfortable.

LinkedIn Help: Click on “Edit” beside the “Public Profile” URL when you are in the Edit Profile screen to change your profile URL to your name.

LinkedIn Profile Tip 8. Your LinkedIn Profile Summary Is Key

Consider this as one of the key LinkedIn profile tips – your LinkedIn profile summary is perhaps the most important part of your LinkedIn profile! Use the LinkedIn profile summary to really showcase who you are and what you can do for a potential employer. The LinkedIn profile summary give you up to 2,000 characters to express your value proposition and the brand messaging you have on your resume – use all 2,000.

Note that your writing style on the LinkedIn Profile Summary should be a bit different, more conversational (first person) with short paragraphs and a lot of white space to make it easy to be read online.

Start with a hard-hitting profile and branding statement.

Example:
Senior IT Executive: CIO / CTO / COO
Specializing in turnarounds, revitalizations and rapid growth organizations

Then, follow with a summary of your core skills and accomplishments. A key trick here is to imagine that the only thing that they will see about you is your LinkedIn profile summary, so showcase the key information here that will make them want to immediately pick up the phone and call you.

Example:
I am the one that people call to handle their most challenging issues. My career is marked by:
* 7 years at EDS assigned to turn around troubled global accounts. Successfully saved portfolio of over $400M in business.
* Brought in by Board of Directors as COO to turnaround flailing SaaS company and delivered 132% of revenue goal in first year.
* As CIO of Western Technical, setup PMO that reduced cycle times 37%, slashed defects 88% and increased customer satisfaction by 34%.

LinkedIn Help: Unless you want your employer to know that you are looking for a new position (which, depending on the employer, can lead to instant job loss), avoid putting in any statements like “Available for relocation.” Also make sure you are not publishing any information that your company would not want to make public such as revenues and earnings numbers.

LinkedIn Profile Tip 9. Include Specialties on Your LinkedIn Profile

The Specialties section is your opportunity to drive keyword density so you show up in employer and recruiter searches.

LinkedIn Help: Include the relevant terms, technologies and tools that you are familiar with and that are important to the next employer and type of position you are seeking.

LinkedIn Profile Tip 10. Experience

In this section you will have a description of your various jobs. Keep these short and sweet and focus on achievements.

LinkedIn Help: Unlike the resume which goes into more detail, this is just a snapshot of some of the things that you would brag about in a job interview.

LinkedIn Profile Tip 11. Additional Information

LinkedIn has added an “Additional Information” section where you can add your associations, affiliations, certifications, and personal interests. Use these to drive even greater keyword density for the kinds of positions you are looking for. Here you can also tie in to your Twitter account.

Extending Your LinkedIn Profile – You Got It, There’s an App for That

There are many applications that you can use to add features and capabilities to your LinkedIn profile. This could include incorporating your blog, putting up PowerPoint presentations, adding Amazon book reviews, or linking to white papers. There are so many possibilities, this topic deserves its own article. And so, we will save it for a future discussion.

Bottom Line for LinkedIn Profile Tips and LinkedIn Help

Face it, LinkedIn has changed forever the job search landscape. Yet if you follow these LinkedIn profile tips, you can feel confident that your LinkedIn profile will stand out. If you need expert assistance, there is plenty available. Check the Resume Remodeler list and reviews of top resume writers of 2014 and 2013, most of whom also specialize in LinkedIn profiles as well. If you don’t have the time or are just not a great writer, they can definitely add value to your job search or networking activities.



NEED RESUME HELP? Take a closer look at our List of 2016 Top Resume Writers

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